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About Salesforce

Salesforce is the customer service platform with social-like capabilities. With Salesforce, companies can align their business processes and customer service strategies to fit their customers, employees and partners much better than before. Salesforce is a leading provider of social enterprise cloud computing solutions.

Salesforce Alternatives

Looking for alternatives to Salesforce? Here is a list of the top Salesforce alternatives.

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Here is a list of Salesforce Triggers and Actions

How to Integrate Salesforce with Appy Pie Automate

Follow the steps below to start integrating Salesforce using Appy Pie Automate:

  1. Go to Appy Pie Automate

  2. Create an account or login if you already have an account

  3. Search for the Salesforce App in the App directory

  4. Select a trigger event from the list

  5. Click on ‘Connect an Account’ and enter Salesforce account API key

  6. Your Salesforce app is now ready to integrate hundreds of apps supported on Appy Pie Automate.

A Quick Guide to Salesforce Integration Using Appy Pie Automate:

Salesforce Integrations Using Appy Pie Automate

As businesses are evolving in the way they connect with their customers, it is important to include as many channels of customer communication as possible. Whether it is through emails, social media, live chat, or any other medium, a business has to be wherever their customers prefer to be. 
Salesforce is one of the most powerful CRM platforms, with a mission to help businesses improve how they manage their customer relationships. However, one must acknowledge that the Salesforce app can be further strengthened by integrating it with other popular apps. Whether you want to streamline your workflows, automate repetitive tasks, or improve your overall customer experience, meaningful app integrations can do it for you. 
The most effective way to achieve meaningful integrations is through Appy Pie Automate, a cloud based workflow automation platform that helps you establish meaningful app integrations. The platform offers a wide range of pre-built integrations with popular apps like Google Sheets, Microsoft Excel, and Mailchimp. Appy Pie Automate also allows users to create custom integrations if they need to connect Salesforce with an app that's not currently supported.

Why Integrate Salesforce with Other Apps using Appy Pie Automate?

Integrating Salesforce with other apps using Appy Pie Automate brings numerous advantages to your business. Appy Pie Automate is a powerful automation platform that allows you to create seamless connections between Salesforce and various other applications. Here are some unique benefits of integrating Salesforce with other apps using Appy Pie Automate:

     1 Enhanced
Salesforce Data Management:
With Salesforce integrations, you can ensure that your Salesforce data is always up-to-date and accurate across all your business systems, eliminating the need for manual data entry or data migration. Whether it's syncing customer information, leads, or opportunities, Appy Pie Automate helps you maintain a unified view of your Salesforce data in real-time.

     2. Expanded Salesforce Platform Capabilities: By integrating Salesforce with other apps, you can extend the capabilities of the Salesforce Platform to better meet your business needs. Whether it's integrating with marketing automation tools, customer support platforms, or accounting software, Appy Pie Automate enables you to leverage Salesforce in new and powerful ways.
    3. Streamlined Data Flow: Appy Pie Automate enables smooth data flow between Salesforce and other apps, eliminating the need for manual data entry or data migration. You can automatically sync customer information, leads, contacts, and other relevant data across multiple platforms, ensuring data accuracy and consistency in real-time.

    4 Enhanced Sales and Marketing Alignment: By integrating Salesforce with marketing automation tools, email marketing platforms, or lead generation apps, you can foster better alignment between your sales and marketing teams. Appy Pie Automate enables you to automate lead nurturing, track campaign performance, and seamlessly transfer leads from marketing to sales. This integration streamlines your sales and marketing processes, improves lead conversion, and drives revenue growth.

    5. Increased Productivity and Efficiency: With Appy Pie Automate, you can automate repetitive tasks, eliminating manual work and improving productivity. By integrating Salesforce with project management tools, task management apps, or collaboration platforms, you can automate workflows, assign tasks, and track progress seamlessly. This automation frees up time for your teams to focus on high-value activities, leading to increased efficiency and better resource utilization.

     6. Comprehensive Customer Insights: Appy Pie Automate allows you to integrate Salesforce with analytics and business intelligence tools, enabling you to gain comprehensive customer insights. You can combine data from various sources, such as website analytics, customer support interactions, or social media platforms, to create a holistic view of your customers. This integration empowers you to analyze customer behavior, preferences, and trends, helping you make data-driven decisions, personalize your marketing campaigns, and deliver exceptional customer experiences.

7 Improved Customer Service and Support: Integrating Salesforce with customer service and support apps using Appy Pie Automate enables a unified view of customer interactions. You can automatically create support tickets, log customer communications, and access relevant customer data within your support tools. This integration ensures a seamless customer support experience, enabling your teams to provide prompt and personalized assistance, resolve issues efficiently, and enhance customer satisfaction

     8 Flexibility and Scalability: Appy Pie Automate offers a wide range of pre-built integrations and customization options, allowing you to tailor Salesforce integrations to your specific business needs. You can choose from a vast library of available apps and automate workflows that align with your unique requirements. This flexibility and scalability ensure that your Salesforce integrations can grow alongside your business and adapt to evolving needs.

     9. Cost and Time Savings: By automating data transfer, task management, and workflow processes through Appy Pie Automate, you can save significant time and reduce manual errors. This automation eliminates the need for manual data entry, reduces administrative tasks, and minimizes the risk of human error. The time and cost savings achieved through Salesforce integrations using Appy Pie Automate allow you to allocate resources more effectively and focus on strategic initiatives.

Here's the Details List of Popular Salesforce Integrations Using Appy Pie Automate:

Salesforce Gmail IntegrationIntegrate your Gmail account with Salesforce to view and manage your email directly from Salesforce.
Salesforce Outlook IntegrationIntegrate your Outlook account with Salesforce to view and manage your email directly from Salesforce.
Salesforce Office 365 IntegrationIntegrate your Office 365 account with Salesforce to access your files and documents directly from Salesforce.
Salesforce Slack IntegrationIntegrate your Slack account with Salesforce to receive notifications and updates from Salesforce directly in Slack.
Salesforce Twitter IntegrationIntegrate your Twitter account with Salesforce to track mentions and interactions with your brand on Twitter.
Salesforce Facebook IntegrationIntegrate your Facebook account with Salesforce to track mentions and interactions with your brand on Facebook.
Salesforce LinkedIn IntegrationIntegrate your LinkedIn account with Salesforce to track mentions and interactions with your brand on LinkedIn.
Salesforce Google Analytics IntegrationIntegrate Google Analytics with Salesforce to track website traffic and user behavior.
Salesforce HubSpot IntegrationIntegrate HubSpot with Salesforce to create a complete view of your customers and prospects.
Salesforce MailChimp IntegrationIntegrate MailChimp with Salesforce to manage your email marketing campaigns.
Salesforce Zendesk IntegrationIntegrate Zendesk with Salesforce to manage customer support tickets.
Salesforce Trello IntegrationIntegrate Trello with Salesforce to manage your sales pipeline.
Salesforce Jira IntegrationIntegrate Jira with Salesforce to manage your project management tasks.
Salesforce Asana IntegrationIntegrate Asana with Salesforce to manage your work tasks.
Salesforce QuickBooks IntegrationIntegrate QuickBooks with Salesforce to manage your accounting data.
Salesforce Concur IntegrationIntegrate Concur with Salesforce to manage your travel and expense data.
Salesforce Sage IntegrationIntegrate Sage with Salesforce to manage your financial data.
Salesforce Oracle IntegrationIntegrate Oracle with Salesforce to manage your enterprise data.

Tips and Best Practices for Setting Up and Using Integrations

Here are some of the top tips and best practices for setting up and using Salesforce integrations:

Tip/Best PracticeDescription
Define clear integration goalsBefore setting up an integration, define clear goals for what you want to achieve. This will help you choose the right integration and set it up properly to achieve your desired outcomes.
Choose the right integrationChoose an integration that fits your business needs and goals. Consider factors such as compatibility, ease of use, and cost when making your decision.
Prepare your dataEnsure that your data is clean and well-organized before integrating it. This will help prevent errors and ensure that the integration runs smoothly.
Test thoroughlyBefore deploying an integration, thoroughly test it to ensure that it works properly and meets your requirements. This will help prevent issues down the line and ensure that the integration runs smoothly.
Train your teamTrain your team on how to use the integration effectively. This will help them get the most out of the integration and avoid errors or misunderstandings.
Maintain the integrationRegularly maintain and update the integration to ensure that it continues to work properly and meet your business needs. This includes updating software versions, testing and debugging, and monitoring performance.
Secure your dataImplement security measures to protect your data from unauthorized access or breaches. This includes using strong passwords, encryption, and access controls.
Monitor performanceRegularly monitor the performance of the integration to ensure that it is meeting your business needs and goals. This includes monitoring data accuracy, integration speed, and overall system performance.
Stay up-to-dateStay up-to-date with the latest integration technologies and best practices to ensure that your integrations remain effective and efficient over time.

Use Cases of Salesforce Integrations

Here are some meaningful use cases for Salesforce integrations:

Use CaseDescription
Marketing Automation IntegrationIntegrate Salesforce with marketing automation platforms like Hubspot or Marketo to automate marketing campaigns and improve lead generation and conversion.
Customer Service IntegrationIntegrate Salesforce with customer service tools like Zendesk or Freshdesk to provide a seamless customer experience and improve response times and customer satisfaction.
Financial Management IntegrationIntegrate Salesforce with financial management tools like Quickbooks or Xero to improve financial data accuracy, reduce manual data entry, and streamline financial reporting.
HR Management IntegrationIntegrate Salesforce with HR management tools like Workday or BambooHR to improve employee data management, automate HR workflows, and streamline HR reporting.
E-commerce IntegrationIntegrate Salesforce with e-commerce platforms like Shopify or Magento to streamline order processing, improve customer data accuracy, and improve inventory management.
Social Media IntegrationIntegrate Salesforce with social media platforms like Facebook or Twitter to monitor social media activity, automate social media responses, and track social media ROI.
Mobile App IntegrationIntegrate Salesforce with mobile apps to provide a seamless mobile experience for employees and customers, improve mobile data accuracy, and automate mobile workflows.
Project Management IntegrationIntegrate Salesforce with project management tools like Asana or Trello to streamline project management, improve project data accuracy, and automate project workflows.
Business Intelligence IntegrationIntegrate Salesforce with business intelligence tools like Tableau or Power BI to improve data analysis, automate reporting, and gain valuable insights into business performance.

Third-party Integrations Tools and Platforms

Here are some other third-party tools and platforms for advanced Salesforce integrations:

Appy Pie AutomateAppy Pie Automate AI is a no-code integration platform that allows you to connect different apps and services without any coding. Appy Pie Automate offers a wide variety of integrations, so you can find an integration to meet your specific needs.
IFTTTIFTTT is a simple automation tool that allows you to connect different apps and services. IFTTT is known for its "recipes," which are automated workflows that trigger when certain events happen in one app or service. For example, you could create a recipe that automatically turns on your lights when you arrive home.
Tray.ioA cloud-based integration platform that offers a visual workflow builder to connect Salesforce with other apps. It offers pre-built connectors, data mapping, and transformation options to automate workflows without coding.

What is the Mechanism Behind Salesforce Integrations?

Here is the Mechanism Behind Salesforce Integrations:

Salesforce APIThe Salesforce API is a set of tools that allow you to connect Salesforce to other systems using code. This can be a more complex process, but it gives you more control over how the integration works.        
  • You have complete control over the integration.
  • You can use the API to connect Salesforce to any system, regardless of whether there is a pre-built integration available.
  • You can use the API to create custom integrations that meet your specific needs.
  • The API can be complex to use, especially if you are not familiar with coding.
  • You will need to maintain the integration yourself, which can be time-consuming.
  • If you make a mistake in the code, it could cause problems with your Salesforce data.
Third-party integration toolsThird-party integration tools like Appy Pie Automate and allow you to connect different apps and services without any coding. These tools are a good choice for businesses that need to create simple integrations.             
  • They are easy to use and can save you time.
  • They offer a variety of pre-built integrations that you can use.
  • They can be a cost-effective solution.
  • They may not offer the level of customization that you need.
  • They may not be able to connect to all of the systems that you need.
  • You may be limited to the features that are offered by the third-party integration tool.
Custom codeYou can also integrate Salesforce with other systems using custom code. This is the most complex option, but it gives you the most flexibility.        
  • You have complete control over the integration.
  • You can use custom code to connect Salesforce to any system, regardless of whether there is a pre-built integration available.
  • You can use custom code to create custom integrations that meet your specific needs.
  • Custom code can be complex to develop and maintain.
  • You will need to have the necessary coding skills to develop and maintain the integration.
  • If you make a mistake in the code, it could cause problems with your Salesforce data.

Step By Step Salesforce Integration Guide

  1. To integrate Salesforce with Appy Pie Automate, click on the button Connect Salesforce to your favorite apps. Now, sign up or log into your account on Appy Pie Automate to start the integration process.

  2. Choose a trigger event from the multiple options available and click Continue. Next, you’ll be asked to select a Salesforce account. Now click Connect an Account to move ahead.

  3. Click the Connect an Account button and enter the username/emailID and password for your registered salesforce account you want to integrate at Connect (or directly allow the account if already logged in).

  4. Appy Pie Automate will reconfirm the Salesforce account you are authorising. Now click on 'Continue' to complete the integration.

Common Issues With Salesforce While Using Appy Pie Automate

Salesforce Allows Limited App Connections

With Salesforce only 5 third-party application accounts can be connected at a time. If you connect with a new application, the older account permissions will be revoked. This means that a Salesforce account can work with only 5 apps at a time. However, this doesn’t limit the number of connections associated with the Salesforce account integrated with Appy Pie Automate. 

What types of Salesforce accounts & editions are supported by Appy Pie Automate?

Connect supports sales/support accounts with all editions. However, marketing cloud accounts are not yet supported.

Customized DomainsAppy Pie Automate does not support Salesforce accounts that use customized domains, but we do support My Domains.

How does Search Actions work?

Search Actions in Salesforce results with all recently created records that match the criteria of the search. Multiple records can be fetched with search actions. 

My Custom fields/objects are not loading

Sometimes there is a delay between Salesforce custom fields or objects and their time of appearance in the Connect editor. To make corrections in the trigger, use the Salesforce object menu given in the button and click reload to fetch new choices.

In case of actions, here are some of the tricks that can help:

  • Try reloading the page (use Shift+F5 on Windows OS or CMD+Shift+R on Mac OS)

  • Click “Refresh Fields” option available at the end of Connect step

  • Make a duplicate Connect and try to change fields in copied version to check if the field appears

Why does my Connect keep assigning a record or object to the same owner?

This may be due to Salesforce account settings. Check workflow assignment setup rules, which may be causing this. 

Error: This Connect of Sales seems to be unavailable/ not working

It may happen if your Salesforce account has reached the limit of 5 connections to third party apps. You can try to:

  • Review your Salesforce connected apps and check if the Connect token has expired.

  • Reconnect your Salesforce account with Connect.


Recheck the field that you are trying to update, it may be encrypted. To decrypt, check the Salesforce admin fields.


This happens in cases where the Salesforce admin has restricted updates or insertions in particular fields where the error message is shown. Contact Salesforce admin to get relevant permission.


Recheck if any of the mentioned fields have a custom validation rule. Make sure that the records being created through Connect follow the same rules.

In case of any other query or challenge, kindly contact our support team online to get more information.

Top 10 Salesforce Integrations For Sales, Marketing, and HR

Best Integrations for Salesforce

It’s hard to imagine customer relationship management without Salesforce CRM. It provides a structure and organization to the entire process and helps manage loads of other things like data, metrics, notes, and much more in a centralized platform.

A great way to boost the functionality of Salesforce is to integrate it with other applications and create automated workflows, which allow free movement of data and information between the platforms, reducing the need to re-enter data manually. This can be achieved with Appy Pie Automate, one of its most popular products along with its market-leading app builder, where you can easily integrate Salesforce with a host of external apps and do a lot more with ease. Here’s a list of some of the best Salesforce integrations that you can find on Connect:

  1. Salesforce And Microsoft Teams

    Enhance work efficiency with a dynamic integration between Salesforce and Microsoft Teams that lets you share updates and notifications and also set up meetings directly whenever a new event is triggered on Salesforce. These workflow automations can quickly help you save time and effort.

  2. Best Salesforce Microsoft Teams integrations

    • Share a notification on the Microsoft teams channel when the opportunity stage is changed on Salesforce
    • Send a message on the Microsoft teams channel whenever a new opportunity is created in Salesforce
    • Create meetings with Microsoft teams from the new lead in Salesforce
    • Add member in Microsoft teams when a new contact is made in Salesforce
  3. Salesforce And OneNote

    OneNote is a digital note-making tool that lets you create to-do lists, maintain logs, store new ideas, and everything else on one platform. Integrating it with Salesforce allows you to easily create notes and records whenever any critical event is triggered.

  4. Best Salesforce OneNote integrations

    • Create a note from OneNote from the updated record to Salesforce
    • Create a lead to Salesforce from a new note in a section in OneNote
    • Create a note to OneNote from new contact in Salesforce
    • Create notes in the section to OneNote from new opportunities in Salesforce
  5. Salesforce And Amazon Seller Central

    With the help of these two applications, enterprises can easily keep track of essential details linked to clients and products. The Salesforce and Amazon Seller Central integration makes it easier for businesses to provide better assistance to their clients and track all shipments and orders within the Amazon Marketplace.

  6. Best Salesforce Amazon Seller Central integrations

    • Create Salesforce contacts from new Amazon Seller Central orders
    • Create leads on Salesforce from new Amazon Seller Central orders
    • Create a custom object to Salesforce from a new order in Amazon Seller Central
    • Update contacts in Salesforce when a new order is created in Amazon Seller Central
  7. Salesforce And OneDrive

    OneDrive is a valuable tool for maintaining and sharing digital files and folders on any device. This integration with Salesforce is a unique way of automating file creation and updating, which would otherwise be a time-consuming task.

  8. Best Salesforce OneDrive integrations

    • Create a folder to OneDrive from a new lead in Salesforce
    • Create a folder to OneDrive from new contact in Salesforce
    • Create a new text file to OneDrive from a new lead in Salesforce
    • Upload file in OneDrive when a unique opportunity is created in Salesforce
  9. Salesforce And Amazon SNS

    Amazon SNS is a cross-platform messaging service that can be used to send push notifications among applications or to users. By integrating it with Salesforce, users can instantly Create and share messages in the event of an Update on Salesforce CRM. Instead of toggling between the two applications, users can make the most out of this workflow automation and get their tasks done instantly.

  10. Best Salesforce Amazon SNS integrations

    • Create a message to Amazon SNS from new leads in Salesforce
    • Update a custom object in Salesforce when a new topic is created in Amazon SNS
    • Create a message to Amazon SNS from recent cases in Salesforce
    • Create a topic on Amazon SNS from a new opportunity in Salesforce
  11. Salesforce And Contentful

    Contentful is a top-rated content management platform where users can publish content across channels with the help of its fantastic app framework. Integration with Salesforce only enhances its functionality, as users can get more work done with little effort.

  12. Best Salesforce Contentful integrations

    • Upload file in Contentful when a new lead is created in Salesforce
    • Create a contact on Salesforce from a new organization in Contentful
    • Create an opportunity on Salesforce from a new environment in Contentful
    • Upload a file in Contentful when a new account is created in Salesforce
  13. Salesforce And Flipkart

    If you’re a merchant active on Flipkart and also use Salesforce as your CRM, you can integrate the two and have them interact with each other and share data automatically. With this integration, updates made on one platform are also reflected.

  14. Best Salesforce Flipkart integrations

    • Create a product in Flipkart whenever a new product is added on Salesforce
    • Add a new event on Salesforce if a new return order is placed on Flipkart
    • Create a new record in Salesforce whenever a new shipment is created on Flipkart
  15. Salesforce And Instagram Lead Ads

    The easiest way to extract leads from Instagram is to use Instagram Lead Ads, designed to help businesses collect information for better customer support, such as birthdates, email addresses, phone numbers, and others. By linking it with Salesforce, you can easily add all the data to your CRM without manually entering it.

  16. Best Instagram Salesforce integrations

    • Add every new lead from Instagram lead ads to Salesforce
    • Create contact to Salesforce from a new lead in Instagram lead ads
    • Create an opportunity to Salesforce from a new lead in Instagram lead ads
  17. Salesforce And Google Groups

    Google Groups is a collaborative forum where users can have discussions, search, and read posted content. A Salesforce integration can help you to add contacts and other details directly to your Salesforce CRM.

  18. Best Salesforce Google Groups integrations

    • Add a member to a group in Google Groups when a new account is created in Salesforce
    • Create contact to Salesforce from new members in Google Groups
    • Update contacts in Salesforce when a new member is created in Google Groups
    • Delete member to a group in Google Groups when a new task is created in Salesforce
  19. Salesforce And Microsoft Outlook

    Microsoft Outlook is a commonly used email management tool by businesses of all sizes. Instead of switching between Outlook and Salesforce, an integration would help you have the latest information and data updated directly from one platform to the other by creating an integration with Appy Pie Automate.

  20. Best Outlook Salesforce integrations

    • Create contact to Microsoft Outlook from new contact in Salesforce
    • Create lead to Salesforce from new contact in Microsoft Outlook
    • Send email in Microsoft Outlook when a new lead is created in Salesforce
    • Create a record to Salesforce from new contact in Microsoft Outlook

Key Takeaways

As you’ve seen some of the top Salesforce integrations, it’s evident that it works well with some of the most popular applications if you create integrations with Appy Pie Automate. Not just Salesforce, but you can create workflow automations for several different applications on Connect, that too without any coding. If you’re using a host of apps, and are tired of the constant toggling between them, start building workflows, and enhance your productivity and efficiency.

Page reviewed by Abhinav Girdhar  | Last Updated on June 30, 2024, 3:14 pm
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